One weird insight we had at Moonpig was the amount of naughty genitalia that made it to card creation. Our poor warehouse staff had to sift through the nobbly bits, warts and all, and we had a story to tell.

The tweet got over 100k engagements, 300 pieces of global press, radio interviews, and even a front page in print in the Guardian.

It also made over £45k for the brand in one afternoon through halo effect sales.