I’m currently Creative Director on Xbox Global Social content, leading the charge at Clockwork Media UK (the London office of the South African agency).

This role has seen me create, write and co-direct comedic hero content for millions of users, down to the daily nitty gritty of organic social. We work hand in hand with all global agencies as well as key stakeholders at Microsoft on a daily basis, to populate every region’s social calendar with the best possible content, from Halloween to Halo, from Game Pass to Tokyo Game Show, from Starfield to Stardew Valley, from Control to controllers…

Scrolling any Xbox social feed from TikTok to Instagram, will have our Clockwork fingerprints all over it.

Key art by McCann and ASW