During my time at Moonpig as Head of Social & PR, we created some big disruptive moments that really put the brand on the social map. Plus, it gave me an excuse to employ about 20 puppies to crawl over me on a live stream for 2 hrs, garnering about 162k live views.

We worked with That Lot to create a full set that was ambiently lit, with the dog handlers on close call making sure they had a bit of playtime and then a long nap whilst we swapped out the stars with another litter. I can safely say it was my favourite day of work since I locked my mate in a fridge freezer in Sainsbury’s in 2002.

No puppies or social media execs were harmed in the making of this piece.