During my time at EE working on social and partnerships, we had the privilege to work yearly with BAFTA (of which I’m now a member!)

We worked directly with talent on a yearly basis to conduct interviews and create content around the EE sponsored “BAFTA Rising Star Award”. To drive home the connectivity message, we even created red-carpet robots for fans to dial in to using 5G, and talk directly to the stars as they entered the event - a global first.

Additionally, myself and the social crew were the on-the-ground reactive live team covering the BAFTA red carpet for our brand channels - similar to our Glastonbury partnership that lasted almost a decade too.

Shout out to agencies Cake and POKE that helped us create this, and their support over multiple years of activation. Additional shoutout to the best photographer in the biz, Nathan Gallagher 📸