I was forged in the fires of PR at global leaders M&C Saatchi back in the day, as an account exec with a penchant for social, culture and… well everything really.

Reebok UK was one of our regular accounts that allowed us to mash up culture and create moments of collaboration that truly stood out from the crowd.

I concepted and helped broker a partnership between illustrious nightlife leaders The Warehouse Projects, and “local” brand Reebok Classics to create multiple nights of exclusive music and experiences at the club itself, featuring global artists like Claude Von Stroke supplying one-off DJ sets.

The events were live streamed with Mixcloud as our audio partner, and brought to life with the support of Manchester agency Ear To The Ground.