During my time as a the senior creative at industry leading agency Coolr, we worked tirelessly with a global team to win the social account for ride-sharing market leaders “Lyft”.

We created a whole new brand identity shift and brought proactive hero campaigns to life with crackling creativity, from drag queens on scooters to back-seat rappers.

The true star of the show though was the tone, always-on content and reactivity we brought to the account, which skyrocketted engagement through the roof across all platforms.

We embraced the weird, leant in to unhinged and had a finger firmly on the cultural pulse of our gen-z audience.