Supporting the launch of PS5 and first party games in the UK

During a freelance period, I supported daily on the PlayStation UK social output, from copywriting, campaign ideation, reactive and wider PR support through social.

This was a pivotal time for the brand, with Red Consultancy manning the helm, redressing TfL signs and launching genre defining first party titles like Demon’s Souls, Ratchet & Clank, The Last of Us Part 2 and Ghost of Tsushima.

I worked reactively, and proactively across multiple channels to support the in-house team at Sony PlayStation and the team at Red.

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LYFT - U.S. SOCIAL